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Author Archive | Graham Jones


This is a list of useful additional reading which adds to the material contained within this book.


Anderson, C (2009) Free: The Future of a Radical Price, London: Random House

Barak, A (ed) (2008) Psychological Aspects of Cyberspace, Cambridge: Cambridge University Press

Barr, C and Weiss, A (2012) Million Dollar Web Presence, Entrepreneur Press

Brockman, J (ed) (2011) How is the Internet Changing the Way You Think?, London: Atlantic Books

Cairncross, F (1998) The Death of Distance, London: Orion

Du Plessis, E (2011) The Branded Mind, London: Millward Brown

Halligan, B and Shah, D (2010) Inbound Marketing, Hoboken: John Wiley

Halvorson, K (2010) Content Strategy for the Web, Berkeley: New Riders

Handley, A and Chapman, C.C (2011) Content Rules, Hoboken: John Wiley

Harden, L and Heyman, B (2009) Digital Engagement, New York: AMACOM

Hazeldine, S (2013) Neuro-sell: How neuroscience can power your sales success, London: Kogan Page

Li, B and Bernoff, J (2008) Groundswell: Winning in a world transformed by social technologies, Boston: Harvard Business

Meerman Scott, D (2009) World Wide Rave: Creating Triggers that get Millions of People to Spread Your Ideas and Share Your stories, Hoboken: John Wiley

Patterson, M (2010) Create Stunning HTML Email That Just Works!, Collingwood: Sitepoint

Penn, M. J (2007) Microtrends, London: Allen Lane

Postman, J (2009) SocialCorp: Social Media Goes Corporate, Berkeley: New Riders

Poundstone, W (2010) Priceless: The Hidden Psychology of Value, London: Oneworld

Power, P and Power T (2010) Know Me, Like Me, Follow Me: What online social networking means for you and your business, London: Ecademy Press

Pulizzi, J and Barrett, N (2009) Get Content, Get Customers, New York: McGraw Hill

Ramm, G (2013) OMG: Observational Marketing Greats, London: Creative Juice Publishing

Schiffman, S (2007) E-Mail Selling Techniques that really work, Avon: Adams Media

Solis, B (2010) Engage! Hoboken, John Wiley

Spool, J. M. (1999) Web Site Usability, San Francisco: Morgan Kaufmann

Sterne, J (2010) Social Media Metrics: How to measure and optimize your marketing investment, Hoboke, John Wiley

Stevens, A (2009) Ping: How to tap into the power of traditional and social media to massively improve your profile and profits, London: Bookshaker

Stross, R (2008) Planet Google: How one company is transforming our lives, London: Atlantic Books

Tancer, B (2009) Click: What We Do Online and Why It Matters, London: Harper Collins

Tapscott, D (2009) Grown Up Digital: How the net generation is changing the world, New York: McGraw Hill

Tovey, D (2013) Principled Selling: How to win more business without selling your soul, London: Kogan Page

Weinschenk, S. M (2009) Neuro Web Design: What makes them click?, Berkeley: New Riders

Zaltman, G (2003) How Customers Think, Boston: Harvard Business School Press