11. The Future of Online Shopping

Exceprt Chapter 11 Click.ologyWhat will the online shopping world of the future be like? This chapter explores the possibilities suggesting that online shopping may even come to the rescue of traditional bricks and mortar retailers who feel beleaguered by Internet retail. This chapter also suggests that shoppers will increasingly want narrow niche sites rather than big sprawling web shops. Inside this chapter you’ll discover what online retailers need to do to plan for the future of Internet shopping.