5. Shopping Carts Get Abandoned

Excerpt Chapter 5 Click.ologyBillions of dollars are being thrown away each year by online retailers. They let people fill up their shopping baskets and then go the checkout and then do nothing. The shopping cart abandonment rate on the web is massive with millions of people every day shopping and then deciding at the last minute not to buy. This chapter explores why people abandon their shopping baskets and what online retailers can do to prevent it from happening in the first place.