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4. It’s All About Prices

Exceprt Chapter 4 Click.ologyDisplaying the right price on a web page is essential. Get the price wrong, display it inappropriately and your visitor can disappear within seconds. They have to see the right price in the right way in an instant. But how should you display prices? What type size should you use? Are the colours of prices important? These and many other questions about the psychology of pricing online are answered in this chapter.

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