This is a list of useful additional reading which adds to the material contained within this book.
Anderson, C (2009) Free: The Future of a Radical Price, London: Random House
Barak, A (ed) (2008) Psychological Aspects of Cyberspace, Cambridge: Cambridge University Press
Barr, C and Weiss, A (2012) Million Dollar Web Presence, Entrepreneur Press
Brockman, J (ed) (2011) How is the Internet Changing the Way You Think?, London: Atlantic Books
Cairncross, F (1998) The Death of Distance, London: Orion
Du Plessis, E (2011) The Branded Mind, London: Millward Brown
Halligan, B and Shah, D (2010) Inbound Marketing, Hoboken: John Wiley
Halvorson, K (2010) Content Strategy for the Web, Berkeley: New Riders
Handley, A and Chapman, C.C (2011) Content Rules, Hoboken: John Wiley
Harden, L and Heyman, B (2009) Digital Engagement, New York: AMACOM
Hazeldine, S (2013) Neuro-sell: How neuroscience can power your sales success, London: Kogan Page
Li, B and Bernoff, J (2008) Groundswell: Winning in a world transformed by social technologies, Boston: Harvard Business
Meerman Scott, D (2009) World Wide Rave: Creating Triggers that get Millions of People to Spread Your Ideas and Share Your stories, Hoboken: John Wiley
Patterson, M (2010) Create Stunning HTML Email That Just Works!, Collingwood: Sitepoint
Penn, M. J (2007) Microtrends, London: Allen Lane
Postman, J (2009) SocialCorp: Social Media Goes Corporate, Berkeley: New Riders
Poundstone, W (2010) Priceless: The Hidden Psychology of Value, London: Oneworld
Power, P and Power T (2010) Know Me, Like Me, Follow Me: What online social networking means for you and your business, London: Ecademy Press
Pulizzi, J and Barrett, N (2009) Get Content, Get Customers, New York: McGraw Hill
Ramm, G (2013) OMG: Observational Marketing Greats, London: Creative Juice Publishing
Schiffman, S (2007) E-Mail Selling Techniques that really work, Avon: Adams Media
Solis, B (2010) Engage! Hoboken, John Wiley
Spool, J. M. (1999) Web Site Usability, San Francisco: Morgan Kaufmann
Sterne, J (2010) Social Media Metrics: How to measure and optimize your marketing investment, Hoboke, John Wiley
Stevens, A (2009) Ping: How to tap into the power of traditional and social media to massively improve your profile and profits, London: Bookshaker
Stross, R (2008) Planet Google: How one company is transforming our lives, London: Atlantic Books
Tancer, B (2009) Click: What We Do Online and Why It Matters, London: Harper Collins
Tapscott, D (2009) Grown Up Digital: How the net generation is changing the world, New York: McGraw Hill
Tovey, D (2013) Principled Selling: How to win more business without selling your soul, London: Kogan Page
Weinschenk, S. M (2009) Neuro Web Design: What makes them click?, Berkeley: New Riders
Zaltman, G (2003) How Customers Think, Boston: Harvard Business School Press