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	<title>Resources &#8211; Click.ology</title>
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	<link>https://click.ology.biz</link>
	<description>What Works in Online Shopping</description>
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	<title>Resources &#8211; Click.ology</title>
	<link>https://click.ology.biz</link>
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	<item>
		<title>Case histories</title>
		<link>https://click.ology.biz/archives/368/</link>
		
		<dc:creator><![CDATA[Graham Jones]]></dc:creator>
		<pubDate>Tue, 05 Nov 2013 06:50:06 +0000</pubDate>
				<category><![CDATA[Resources]]></category>
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					<description><![CDATA[Here are links to the Case Histories detailed in Click.ology. Kaboodle Marisota MeatPack Yebhi Amazon Groupon Bellabox Fits.me Ebay Argos]]></description>
										<content:encoded><![CDATA[<p>Here are links to the Case Histories detailed in Click.ology.</p>
<p><a href="http://www.kaboodle.com/" target="_blank" rel="nofollow">Kaboodle</a></p>
<p><a href="http://www.marisota.co.uk/" target="_blank" rel="nofollow">Marisota</a></p>
<p><a href="http://www.themeatpack.com/" target="_blank" rel="nofollow">MeatPack</a></p>
<p><a href="http://yebhi.com" target="_blank" rel="nofollow">Yebhi</a></p>
<p><a href="http://www.amazon.com" target="_blank" rel="nofollow">Amazon</a></p>
<p><a href="http://www.groupon.com" target="_blank" rel="nofollow">Groupon</a></p>
<p><a href="http://bellabox.sg/" target="_blank" rel="nofollow">Bellabox</a></p>
<p><a href="http://fits.me" target="_blank" rel="nofollow">Fits.me</a></p>
<p><a href="http://www.ebay.com" target="_blank" rel="nofollow">Ebay</a></p>
<p><a href="http://www.argos.com" target="_blank" rel="nofollow">Argos</a></p>
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			</item>
		<item>
		<title>Useful links</title>
		<link>https://click.ology.biz/archives/364/</link>
		
		<dc:creator><![CDATA[Graham Jones]]></dc:creator>
		<pubDate>Tue, 05 Nov 2013 06:21:38 +0000</pubDate>
				<category><![CDATA[Resources]]></category>
		<guid isPermaLink="false">http://click.ology.biz/?p=364</guid>

					<description><![CDATA[Useful links on Click.ology and how you can use consumer psychology to succeed]]></description>
										<content:encoded><![CDATA[<p>Here are some links which provide useful additional information and material for Click.ology.</p>
<p><a href="http://www.alexa.com" target="_blank">Alexa</a></p>
<p><a href="http://www.clicktale.com/" target="_blank">ClickTale</a></p>
<p><a href="http://www.crazyegg.com/" target="_blank">Crazy Egg</a></p>
<p><a href="http://www.grahamjones.co.uk/" target="_blank">Graham Jones, Internet Psychologist</a></p>
<p><a href="http://marketing.grader.com/" target="_blank">Marketing Grader</a></p>
<p><a href="http://www.pewinternet.org/" target="_blank">Pew Internet Center</a></p>
<p><a href="http://en.wikipedia.org/wiki/Pricing_strategies" target="_blank">Pricing Strategies</a></p>
<p><a href="http://www.sellciusonline.com" target="_blank">Sellcius</a></p>
<p><a href="http://shopping-cart-review.toptenreviews.com/" target="_blank">Shopping Cart Reviews</a></p>
<p><a href="http://www.wired.com/wired/archive/12.10/tail.html" target="_blank">The Long Tail</a></p>
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		<item>
		<title>Bibliography</title>
		<link>https://click.ology.biz/archives/359/</link>
		
		<dc:creator><![CDATA[Graham Jones]]></dc:creator>
		<pubDate>Tue, 05 Nov 2013 05:56:25 +0000</pubDate>
				<category><![CDATA[Resources]]></category>
		<guid isPermaLink="false">http://click.ology.biz/?p=359</guid>

					<description><![CDATA[A useful list of references on consumer psychology and increasing online business]]></description>
										<content:encoded><![CDATA[<p>This is a list of useful additional reading which adds to the material contained within this book.</p>
<p>&nbsp;</p>
<p>Anderson, C (2009) <a href="http://www.amazon.co.uk/gp/product/B004E10RV8/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=B004E10RV8&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">Free: The Future of a Radical Price</a>, London: Random House</p>
<p>Barak, A (ed) (2008) <a href="http://www.amazon.co.uk/gp/product/0521694647/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=0521694647&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">Psychological Aspects of Cyberspace</a>, Cambridge: Cambridge University Press</p>
<p>Barr, C and Weiss, A (2012) <a href="http://www.amazon.co.uk/gp/product/B007QW5J6U/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=B007QW5J6U&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">Million Dollar Web Presence</a>, Entrepreneur Press</p>
<p>Brockman, J (ed) (2011) <a href="http://www.amazon.co.uk/gp/product/B00556G7GK/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=B00556G7GK&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">How is the Internet Changing the Way You Think</a>?, London: Atlantic Books</p>
<p>Cairncross, F (1998) <a href="http://www.amazon.co.uk/gp/product/158799089X/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=158799089X&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">The Death of Distance</a>, London: Orion</p>
<p>Du Plessis, E (2011) <a href="http://www.amazon.co.uk/gp/product/074946125X/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=074946125X&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">The Branded Mind</a>, London: Millward Brown</p>
<p>Halligan, B and Shah, D (2010) <a href="http://www.amazon.co.uk/gp/product/0470499311/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=0470499311&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">Inbound Marketing</a>, Hoboken: John Wiley</p>
<p>Halvorson, K (2010) <a href="http://www.amazon.co.uk/gp/product/0321808304/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=0321808304&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">Content Strategy for the Web</a>, Berkeley: New Riders</p>
<p>Handley, A and Chapman, C.C (2011) <a href="http://www.amazon.co.uk/gp/product/1118232607/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=1118232607&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">Content Rules</a>, Hoboken: John Wiley</p>
<p>Harden, L and Heyman, B (2009) <a href="http://www.amazon.co.uk/gp/product/0814410723/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=0814410723&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">Digital Engagement</a>, New York: AMACOM</p>
<p>Hazeldine, S (2013) <a href="http://www.amazon.co.uk/gp/product/0749469218/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=0749469218&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">Neuro-sell: How neuroscience can power your sales success</a>, London: Kogan Page</p>
<p>Li, B and Bernoff, J (2008) <a href="http://www.amazon.co.uk/gp/product/1422125009/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=1422125009&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">Groundswell: Winning in a world transformed by social technologies</a>, Boston: Harvard Business</p>
<p>Meerman Scott, D (2009) <a href="http://www.amazon.co.uk/gp/product/B001UUJ640/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=B001UUJ640&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">World Wide Rave: Creating Triggers that get Millions of People to Spread Your Ideas and Share Your stories</a>, Hoboken: John Wiley</p>
<p>Patterson, M (2010) <a href="http://www.amazon.co.uk/gp/product/B0047T7FLM/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=B0047T7FLM&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">Create Stunning HTML Email That Just Works</a>!, Collingwood: Sitepoint</p>
<p>Penn, M. J (2007) <a href="http://www.amazon.co.uk/gp/product/0141035382/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=0141035382&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">Microtrends</a>, London: Allen Lane</p>
<p>Postman, J (2009) <a href="http://www.amazon.co.uk/gp/product/B001PBSDLG/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=B001PBSDLG&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">SocialCorp: Social Media Goes Corporate</a>, Berkeley: New Riders</p>
<p>Poundstone, W (2010) <a href="http://www.amazon.co.uk/gp/product/1851688293/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=1851688293&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">Priceless: The Hidden Psychology of Value</a>, London: Oneworld</p>
<p>Power, P and Power T (2010) <a href="http://www.amazon.co.uk/gp/product/0755319516/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=0755319516&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">Know Me, Like Me, Follow Me: What online social networking means for you and your business</a>, London: Ecademy Press</p>
<p>Pulizzi, J and Barrett, N (2009) <a href="http://www.amazon.co.uk/gp/product/B002DQW9Y4/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=B002DQW9Y4&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">Get Content, Get Customers</a>, New York: McGraw Hill</p>
<p>Ramm, G (2013) <a href="http://www.amazon.co.uk/gp/product/1478344091/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=1478344091&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">OMG: Observational Marketing Greats</a>, London: Creative Juice Publishing</p>
<p>Schiffman, S (2007) <a href="http://www.amazon.co.uk/gp/product/1593377444/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=1593377444&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">E-Mail Selling Techniques that really work</a>, Avon: Adams Media</p>
<p>Solis, B (2010) <a href="http://www.amazon.co.uk/gp/product/1118003764/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=1118003764&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">Engage!</a> Hoboken, John Wiley</p>
<p>Spool, J. M. (1999) <a href="http://www.amazon.co.uk/gp/product/B008N89WXW/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=B008N89WXW&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">Web Site Usability</a>, San Francisco: Morgan Kaufmann</p>
<p>Sterne, J (2010) <a href="http://www.amazon.co.uk/gp/product/0470583789/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=0470583789&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">Social Media Metrics: How to measure and optimize your marketing investment</a>, Hoboke, John Wiley</p>
<p>Stevens, A (2009) <a href="http://www.amazon.co.uk/gp/product/1905430701/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=1905430701&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">Ping: How to tap into the power of traditional and social media to massively improve your profile and profits</a>, London: Bookshaker</p>
<p>Stross, R (2008) <a href="http://www.amazon.co.uk/gp/product/1843549824/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=1843549824&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">Planet Google: How one company is transforming our lives</a>, London: Atlantic Books</p>
<p>Tancer, B (2009) <a href="http://www.amazon.co.uk/gp/product/B00AP9565K/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=B00AP9565K&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">Click: What We Do Online and Why It Matters</a>, London: Harper Collins</p>
<p>Tapscott, D (2009) <a href="http://www.amazon.co.uk/gp/product/0071508635/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=0071508635&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">Grown Up Digital: How the net generation is changing the world</a>, New York: McGraw Hill</p>
<p>Tovey, D (2013) <a href="http://www.amazon.co.uk/gp/product/074946657X/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=074946657X&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">Principled Selling: How to win more business without selling your soul</a>, London: Kogan Page</p>
<p>Weinschenk, S. M (2009) <a href="http://www.amazon.co.uk/gp/product/0321603605/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=0321603605&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">Neuro Web Design: What makes them click?</a>, Berkeley: New Riders</p>
<p>Zaltman, G (2003) <a href="http://www.amazon.co.uk/gp/product/1578518261/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=1578518261&amp;linkCode=as2&amp;tag=grahamjones" target="_blank">How Customers Think</a>, Boston: Harvard Business School Press</p>
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